I currently run several web sites that are constantly hit by spam for sites advertising "wowgold" which is annoying since I don't even play World of Warcraft. Then again, neither do the majority of the people who are hit with this spam. As a result, there is no information about World of Warcraft here or buying gold. Just lots of information about spammers.
I am not advocating any sort of unlawful activity against these sites. I think information can speak for itself.